This place is obviously liked among many people because of their success and reputation. I'm not all that impressed.
They carry the organic foods and some fresh produce - but as other commenters said, it's often dated and quite pricey.
As for the vitamins and supplements, they have a good selection. But sometimes when I'm browsing I feel like I should be talking to a naturopath or a pharmacist about all the things I see there - so I'm hesitant to buy stuff without a professional opinion. The staff seem knowledgeable, but out of instinct, I question their credibility...maybe that's just me. I'm not rushing back there.