I once tried Insomnia at the Purdue campus, and then the Madison location popped up a few months ago. Overall, the cookies are tasty, and I don't deny that. But I can't justify the cost for a single cookie, let alone a few of them given how small they are. It's seriously tough to cough up money on this sort of food, but that might just be a personal preference. I DO love that they deliver, and I took advantage of it once to send a friend some cookies on a bad day. All in all, the product is yummy, but truly not worth my money on a normal night.