Amaranth is a nice little health food store located in the bustling metropolis of Arbour Lake, Calgary (right across the street from the lake, actually, at the extreme west end of John Laurie Boulevard).
One of the things I love about Amaranth is how helpful their employees are. If you are new to healthy eating, have recently been diagnosed with an allergy, or need information about natural health supplements, Amaranth should be your first stop. The staff are genuinely friendly and knowledgeable. Another great thing about Amaranth is the points program: you collect points based on how much you spend and whether you bring your own bags; at 5,001 points you get a $10 gift certificate. Oh, and I almost forgot that they're very involved in the community and do lots of great community programming and outreach. Things that I buy frequently at Amaranth include organic fresh herbs, bulk products (dried beans and lentils, rice, granola, etc.), specialty oils and vinegars, and natural beauty products.
My only complaint about Amaranth are the prices. Although they sometimes have good sales and you can buy some products by the case (like soy milk), prices are significantly higher than at Community Natural Foods (downtown or Chinook). The prices may be worth the convenience and the staff knowledge for some people, but for me it's sometimes hard to swallow.