I'm not a comic book person, but I have fun every time I go in this store. The staff is friendly and knowledgeable, just like comic book geeks should be. I really like this location, as it's near the SubStation and Crisp, which are awesome places for lunch. It's a great stop for a longish lunch break. Get a yummy sandwich or salad, and then make your way into Heroes for a few minutes of geeky fun. I also recommend bringing a bonafide geek with you, as it will be much more fun to enjoy his or her pleasure.