What an impressive place this is!
The store is a lot of fun for foodies and cheese lovers. It offers a generous amount of samples. One can discover a new, surprising pairing of a fruit or a vegetable with a certain sauce, mustard, vinaigrette, or spread. Lots of cheeses to try and choose from; as many beers, ales and wines to wash the delicacies down with.
I found the staff knowledgable and very helpful, if you need assistance.
I would definitely recommend this place to those who are new in discovering Wisconsin, and Madison specifically.