Hertz is definitely for the frequenter renter - if you sign up for their rewards system, you can skip a lot of the headaches like waiting at the counter and haggling with an agent. Just spend about 5 minutes online creating your profile and you are good.
The cars at this location are slightly above average and I have had quick and seamless transactions all around. My only real criticism is the location - no matter who you use, you need to take a shuttle bus to the rental car center. I am sure whoever designed the place thought it was a good idea, but it can really extend your trip!