My son is a gamer and is a regular at GameStop. He had saved up all his money for a game and wanted to purchase a marvels superhero game. The game was marked at 39.99 but it was ringing up at 44.99. The manager refused giving my son the sale price even though the sticker said 39.99. He claimed the sale had ended and he never changed the price and refused to honor the price that the game was marked at.