This place is def a hidden gem. It's located in an oddly industrial area, but the inside is beautifully decorated to contrast the surrounding buildings. The menu is smaller than most places, but the food is delicious. I had the bún bò hu (B8), and found the lemongrass broth to be much richer (and much less watered down) than other Vietnamese joints in the city. It was delicious, though I would've liked it a bit spicier. My boyfriend had the NY special (P1), and he said the broth was very flavourful and the beef portions generous and more lean, which is what he preferred. The prices were reasonable; everything was $10-12, excluding drinks. The people working there were welcoming and happy to answer any questions we had about their dishes and they'd recommend. They seem a little understaffed, but they were attentive and kind even though they seemed busy. Overall, I'd love to come back!