I do most of my grocery shopping here lately. The produce is fresh, delicious. And never goes soft from the inside out or rots/moulds a couple days after purchasing the way grocery store produce sometimes does. The prices are very competitive, at least as good as No Frills and often better. They have regularly had watermelons for under $5 and cherries under $2 a pound this summer, and the staff will help you pick the sweetest melon. One of the best places for produce I've been to in the city.