They feature meat from local ranches, inluding bison and buffalo dishes, and the cowboy decor is over-the-top (I mean that as a good thing). Also, the international selection of beer is very unique- they've gone out of their way to have a large number of countries represented (I have yet to find Turkey's Efes Dark served at any other bar in North America).
My friend's buffalo burger was really good, my rice had a unique seasoning I really liked, but I'd had a much better chicken sandwich w/ bacon at Houlihan's in the MSP airport. It was also topped with some shredded parmesan (unmentioned in the menu), which my body has issues with. Surprise appearences of parmesan that I have to pick out of my meal do little to enhance the experience. Overall, I'm still on the fence.