Even though this theatre is an extra 15 minute drive from my usual choice (which is a 30 minute drive from my home), it's often worth it. The prices are SO much better than any other 1st run cinema in town, the seats are comfy and recline, and the screens are huge and have that great curve that makes the picture look wonderful.
Since AMC bought the theatre it's gotten better than when it was independently owned (sadly). The food prices are still obscene. But equal in obscenity to any other movie venue around. But $5 matinees are a wonderful idea, and I'm glad that AMC is sticking with this concept in mid-sized markets.
While I don't always feel up to a 45 minute drive to see a movie, when it saves me multiple dollars and I've got the extra time, I really enjoy the AMC.