The Helmet Center is the very definition of what customer service is all about. I've just purchased my third helmet from this business and the level of detail in matching my head shape and size to the proper helmet was, once again, outstanding. This is the kind of service and attention that you'll never receive ordering online. And, The Helmet Center's prices are very competitive. I highly recommend you check out this business for your new helmet or other bike clothing (e.g., jackets, boots, gloves) needs. Ride Safe!