I don't buy--or own--very many articles of clothing. I'm particular to the point of being neurotically specific, so when I find something I like, it's mine. If I don't, well, I'm ok with wearing white T-Shirts. The fact that J+O had not one--but several things I actually liked (and fit my chest:waist ratio--was fairly remarkable. And the service was exactly what you'd expect: helpful without being burdensome, friendly without being fake.