I do not think it is that cheap at all. I would say, ASDA next to Costco is much cheaper. you should be careful to think if it is really that good deal or not. However they sell good quality products. I like some puddings made in France, they taste really nice and delicate flavour. They sell magazines with 20% off and stamps with some discounts too. For my wedding I bought stamps ( they sell in bulk) and it was just before increasing the stamp price, so I could saved up some money! They sell some American products too so it is nice to browse the warehouse! I do not think I renew the membership but would enjoy shopping there in this year.