I love Fresh & Easy. They have a lot of items much cheaper than the grocery- just everything is real reasonable for what it is.
Like cheeses here are very nicely priced! I just bought a wedge of brie for $3 when the same sized wedge cost $6:50 at the grocery. And small chevre/goat cheese for $2.50 that cost $4.99 at the grocery. That alone is awesome for a charcuterie lover like me.
Meats and seafood is fresh- I prefer to get chicken here as it looks better than our local smiths chicken and its hormone free...typically on sale too! This location in particular has been really good about watching their stock to keep things fresh.
Some of their F&E brand stuff is pretty good- recently tried their Tomato Basil Chips and those were yummy...they were more like rice chips than potato and tasted like a pizza. I like their chewy cookie in the bread area and glad their F&E bread comes from Il Fornaio and is pretty yum- just had the kalamata olive loaf.
Coupons too are cool. They upped it from $5 off $25 to now $3 off $30 purchase but still (on limited times theydo the $25), every little saving is nice and considering how reasonable things are to start with it's awesome.