I enjoy J. Henry bourbon, and think the distillery is great. However, if I could make one bold suggestion... when folks come for a distillery tour/tasting, get a drink in their hand up front. I attended both the presentation at the Wisconsin Institute of Discovery, and have also taken friends to distillery for a tour. At WID we didn't have a sip for 45 min. At the distillery we waited 50 min. I think the story is great, etc., but it'd be A LOT better with a cocktail in my hand. Keep up the great bourbon!