This was my first time getting a professional bikini wax, and I decided to try out European Wax Center because of their new client deal- Free bikini, underarm, or eyebrow wax, or $19.50 Brazilian bikini wax. I was promptly shown to the waxing room after I arrived, and my esthetician was very friendly and personable. The whole waxing experience- not bad, it did sting once or twice, but nothing I couldn't handle. Compared to trying to wax at home with the strips, the hard wax they use makes the skin a lot less irritated with less pain.