Sure, they offer clean rooms, friendly service, free wireless, and a free airport shuttle. But there's more to it.
My girlfriend and I were disappointed to be stuck here to begin with, since our flight was canceled out of Sky Harbor airport. As we got off the shuttle bus, our driver casually mentioned that if we needed a ride anywhere, she'd be happy to oblige. As we checked in to the hotel, she casually made the offer again.
So I went up to my room and used our wireless service to learn that we were 1.7 miles away from the Four Peaks Brewpub, in the opposite direction from the airport. We went back outside and asked her to drive us to the bar. She did, making a point of giving us her card in case we wanted a ride back afterward.
I don't know if they'd give rides to local bars for all their patrons, but they surely deserve credit if they go the extra mile (literally) on a rare occasion.