I try to stay away from writing reviews for chain restaurants, but upon seeing that Cheeburger Cheeburger had an average rating of 4 stars, I felt that it was necessary to bring to light the mediocrity of this place. It's not that its absolutely terrible, because it's not, but everything about this particular Cheeburger location is a bit off. The atmosphere is basically a poor attempt at 1950s kitsch-diner, which I don't really understand why they want to make this place look like a '50s diner, it just seems like an idea that was hashed out in conference room one day, and then poorly executed. This particular location suffers from the "mall effect," that is, a lot of families with young kids screaming.
The food is okay, and the menu has some fun and interesting options for burger toppings (guacamole, onion rings, pineapple, teriyaki sauce, etc). One thing that slightly irked me about this place was that the burgers don't come with french fries, you have to order them separately, which I think is restaurant sacrileg. I know I'm getting knit-picky, so I'll wrap it up.
If you want a better burger-chain restaurant experience, I recommend the Red Robin that is literally 500 yards away in Tempe Marketplace; it has better food, better service, and a much better atmosphere.