My friend and I discovered this place about a month ago, and it's safe to say we will never be buying beer anywhere else. (Unless of course we're in the market for a fancy Dogfish six pack or something...) First, the prices are reasonable to begin with. The twelve-packs are always a few dollars cheaper than the same thing at the nearby Market District. Second, the selection of deeply discounted seasonal and specialty beers (as in the $7 twelve-packs and $11 cases) is unparalleled! There is literally no reason to buy your beer anywhere else, if you can be getting your regular weeknight swill at 75% off and a fair price for everything else. The place is clean and well organized and the staff are efficient and polite, enabling you to duck in and out in under two minutes. The only hard part is deciding what to leave with!