Confusing concept and the sushi could taste much better.
Sushi Fuku is a new restaurant that just opened up in Oakland.
It's assembly line-style sushi (a la Chipotle).
I think most people will simply pick their FEATURE rolls or bowls (about $7 each), where the combinations of protein, vegetables, and sauces have already been decided for you. I've had the pittsburgh roll and the california roll and they were both mediocre. The vegetables and protein are not fresh, and they DRENCH the sushi in sauce.
SESAME SEEDS are lacking in the rolls, so that nutty and added flavor is missing.
You can customize your sushi too. While their concept is advertised as being as easy as 1-2-3, it's just CONFUSING. I'm not sure people are comfortable customizing sushi like a burrito.
In summary, I think they need to drop the customized sushi concept and improve the quality of their sushi.