Though I will still continue to shop here to support my hair dye habit, the reds do not last long at all though they said their brands do, and by the end of the week i had more of a blondish pink color. Luckily my disliking of the color it turned just gave me another excuse to re dye my hair the following Monday. So maybe just avoid red hair dye?..... if I can manage it might be my best bet.