I'm not sure why some of the reviews are critical.
Here's the basics of an experience that you would want when going to a place like this:
The ambience: It's slick, contemporary and mid to upscale, It's clean.
The service: Attentive, friendly and earnest. Love the buzzer thingy
The food: Excellent! We tried many items from the menu that are not typically available at Korean restaurants, which we frequent regularly. The Buldokki was delishymatously cheezy decadence. Now, you didn't come here to eat low fat low-carb diet food now, did ya? The stuffed Lychee dish was unique and awesome. Fried chicken had mucho grande flavor and nice crispy.
These guys are really trying hard to be different and provide good service. Highly recommend trying them out a couple of times at least before you decide.