Menu is unnecessarily complicated and it feels a little condescending. I'm serious when I say, older adults with a high-school or college-only education, will be confused. You have to know how to read it properly and order it, in the proper order, and there are little papers to fill out.
Also, the promotions are too strict and a little unfair. Right now they have a promotion with nearby gyms where you get 20% off your first purchase, 35% off the second, and then 10% off subsequent purchases. They meticulously verify your gym membership in their records and make sure you haven't already used the 20 and 35% discounts. So, new customers always get a better deal and existing clients. I would have rather seen a consistent discount card like 15-20% instead of these fluctuating discounts. After I used the 35% discount on the card, I brought in a new card so I could get the 20% off again, and they wouldn't let me. I found this arbitrary, because there's nothing on the website in Terms and Conditions which say "One card per customer fore the lifetime of the promotion.". When I go to a store and I have a pile of coupons, I expect to be able to bring a new one in each time and use it, unless the coupon specifically prohibits it.
To round it all out, the Fiesta wrap I got was bland. They were also out of tomatoes, not just once, but twice. Evidently, their supplier had issues - well, maybe they should change suppliers temporarily? Tomatoes are a fairly staple ingredient.
I will only go back, a) as long as the discount lasts and b) only if I'm in not in the mood for anything else in the area. One positive, is that you can order ahead with an iPhone app, also, another positive, is that the food, albeit bland, does indeed taste fresh.
I have also been to the Washington DC store, and it was a better experience.