I finally made it here yesterday for the first time in forever, and boy, did I miss it. This is one of Fry's signature stores, and it is awesome! They have EVERYTHING!
The store itself is huge, and has a ton of in house services. They have a seamstress with a dry cleaners, a coldstone creamery, starbucks and a bunch of other stuff here too. Full wine section, sushi bar, kosher section, electronics, FULL deli, and so much more.
I love the full service stores because it makes grocery shopping fun. TONS of selection, prepared foods, and so many options. It dwarfs "normal" non signature stores because its got a ton more stuff. I find that I am more productive with my grocery shopping here because after seeing everything they have, I get better ideas of what to make, cook and do at home.
Come shopping here just once, and you will see just how awesome this place is.