Normally I wouldn't like a place like this. Calculated atmosphere with a "Hip, Trendy, Urban Feel". It could easily come off as disingenuous, but it doesn't! The heart is here. The food is usually marvelous. The space is "modern" but not shallow and soulless.
If I had to complain... the success and location brings in hoards of the more obnoxious ASU greek life types on the weekends. After you make your way through hungover bro-dogs and sorority girls, you will have a great meal.