Frankie is a GREAT salesperson: very knowledgable, fun to work with, and attentive!! Alex is the manager we worked with and he is also extremely knowledgeable (and a good salesperson too). We had a defective antennae on our long-awaited iPhone 6; it couldn't be authorized or connect to cellular service. Both Verizon and Apple tried hard to troubleshoot over the phone for HOURS, but it was the staff at the East Wash store in Madison that resolved the issue immediately. Frankie and Alex spent much time diagnosing the problem and then acting immediately when it became clear the antenna was defective: they ordered a replacement iPhone shipped overnight!! Phone issues are maddening, given the amount of cash we pay for our phones, and after weeks of waiting we were beyond-frustrated to get a defective phone from Apple. But the staff at this store took control and resolved the issue overnight: FIVE stars for a rare level of customer service!!