First, their sandwiches are SOOOO good, it's painful. Second, IKE'S is a very generous company with excellent treatment of their neighbors. In example, they donated trays of sandwiches to our school for Teacher Appreciation Week, which was a HUGE hit with our teachers. They even delivered them with a box of their customary caramel apple lollipops. This is above and beyond the call of duty. I am happy to give my business to a company with a heart, like IKE'S.