This mall has very "refined" atmosphere. It is definitely my favorite in the GTA. The mall in general caters to upper middle class families, although with the opening of Abercrombie and Hollister it has upped it's traffic greatly with teenie boppers crawling from all the surrounding suburbs with their birthday money. I think this mall is better than standard with its store selection (Lacoste, L'Occitane, Apple, Pottery Barn, Michael Kors etc), and the plus for any shopaholic is that it has a Holt Renfrew! Oh and for the girls, the recently renovated Aritzia is HUGE, which means that it isn't just stuffed with TNA stuff. There are also some smaller boutique type store. There are big plush leather couches everywhere, with greenery and fountains in the space. And the upper level tented food courts is awesome. This mall is rarely every loud and rowdy, most people that come here are ready to drop their cash.