I am basing this review entirely on information and one visit, but this information is enough to let me know that I will not be renting very often from this store. It has late fees of two dollars a day which is strictly enforced, and the return time is 7pm. Hollywood video has a return time of midnight, which is far easier for its customers, and a late fee system of automatic re-rental, so that keeping a movie for five extra days is ten bucks at Four Star and 4 bucks at Hollywood Video.
The staff ostensibly has a contempt for corporate video stores, having a sign against blockbuster posted (which I can sympathize slightly with, but I find very cheap). In addition, when I mentioned in a friendly way that the Hollywood I used to work at also just started the safe guard idea of video insurance for 25 cents, the manager on duty grinned widely and stated that they stole it from Four Star. Even if true, though very hard to prove and even harder to believe [Four Star being one store in a nation of thousands], it seemed like a petty hatred that would prompt someone to accusilatorily make a claim about something that is simply very common, acknowledged and not considered a bad thing- businesses using ideas that work.
Additionally, they are touted as having a gigantic collection while the total is 20,000 titles, which is not more than I imagine most blockbusters even have, is 43,000 less than Netflix has, and is 33,000 less than the Hollywood Video I used to work at had. I supposed I've been spoiled by living in DC, where our local independent video store (Potomac Video) has 73,000 titles. Or maybe Madisonians are just deprived in this regard. He-he.