This is obviously strictly a tourist destination. Pretty easy to find if you plug in the address from Yelp, not Google (Yelp, FTW!). There's a small parking lot for free in front (gotta love Vegas for that!). There was a long line when my boyfriend and I arrived on a Sunday afternoon, but it wasn't hard to snap a picture from the side - clearly, we're impatient. There was also a girl sitting in front dressed in a chicken suit, waiting for people to take pictures of/with her. I don't really get the draw of a chicken suit, but when you're in Vegas... right?
Beautiful sign, very iconic. Definitely a good photo opp for your Vegas photo album cover on Facebook.