I had to see what the fuss was about. The line was just over an hour long on a sunny Saturday afternoon. I hung out with a friend so at least the time passed quickly. You can smell the goodness coming from the ovens from outside.
One batch of cheesecakes yields 12 orders. Probably about 35-40 mins to bake, but they gave a couple of ovens so the line moves every 20 mins or so.
I got a cheesecake and an order of Madeleine's. Both were really good! The cheese cake was melt in your mouth soft and not too sweet as its American counterpart. My friend who does not like American cheesecake thoroughly enjoyed this variation.
Would I stand in line again for over an hour for this? Not likely. But I wouldn't hesitate to buy it again if there wasn't a line.