Been here twice.
Food: I have only tried the burritos here and I love them. I first heard about them in the American show the "Next Great Restaurant". There are many topping options. Despite this being a fast food restaurant, the meat is flavourful and so much is packed inside the burrito.
Atmosphere & Service: Very modern. You line up and they add in the toppings as you pick. Service is quick when there are no line ups and the staff are very efficient and nice. This place could get really crowded most of the time.
Pricing: I have not been back in a long time, I only remember the price being about around $10 for a burrito, which is a bit too much for me to eat on a regular basis. Yes I am cheap even though I guess you pay for what it is worth; high quality meat (naturally raised animals) and fresh veggies. However, I will come here when I feel like treating myself.