Believe it or not, this was the first Freshco I ever visited. However I have visited here before, back when it was called Price Choppers.
Selection is similar to No Frills and all the other typical non-Asian grocery stores in terms of produce and meat, however I find this store has a somewhat higher selection of international foods, which isn't too surprising considering its location in Richmond Hill.
Price-wise it's about similar to No Frills and Sobeys. They do have price match, but generally all the major stores have the same prices anyway.
The cashiers were overall average. Nothing spectacular like being extremely talkative, but they do smile, say hi, say the total, and say goodbye.
I don't travel to this part of Richmond Hill often, but if I need to stop by to buy something and am nearby I certainly wouldn't mind coming here.