So many people have been raised on Wonder Bread and have no idea what a proper loaf tastes like. Noble Bread can show you how bread is not some afterthought to a meal.
Jason is a bread maestro. On many a Saturday I have saved my carbs for eating too much of a crusty, caramelized loaf with an amazing crumb. Sometimes I don't even put anything on it, it's that good.
This ranks as one of life's simple pleasures for me. See for yourself.