Bait and switch tactics... gives car dealers a bad name. Here are the specifics...
Their website advertises 'Buy It Now' prices that show a huge savings off of MSRP.
I went down to the dealership after calling on the phone and enquiring about a Buick Enclave showing a savings of about 7k off of MSRP. I spoke to the Internet Sales director who said that the vehicle was available and to come on down.
Once I get down to the dealership, a salesman approaches me. I tell the salesman that I am interested in the Enclave at the 'Buy It Now' price.
Salesman goes inside...talks to the manager behind the desk... and comes back out with a printout showing me what they can sell it to me for. It is 1k under MSRP and 6K more than what is advertised on the website!!
Fricking ridiculous....so I go walking in to the dealership...go right to the counter and talk to the manager. (I am not a shy person). I start to grill the manager about the bait and switch in the pricing and how such a discrepancy is even possible.
His answer is....'Well...that price shows ALL possible rebates being applied.'
He starts rattling off rebates such as AARP, GM Employee, and another 5 or 6 obscure rebates which only a small percentage of people will ever qualify for.
I then tell him how ridiculous it is that their website advertises these 'Buy It Now' prices on the internet to the entire public where only a small percentage of people qualify for them. His response is...'Look at the bottom of the site...there is a disclaimer saying that not all people will qualify'.
To top it off...the Internet Sales Director didn't even mention this crucial piece of info before I drove all the way down there even though I told him I was interested in the vehicle at the 'Buy It Now' price.
This is shameful bait and switch advertising to bring people in their door.