This event is for foodies. Az lacks culture. Having this event come to Scottsdale helped out a little. I went with a group of 10 people. Sure the price is a little steep for what you get. I love doing family style everything, so splitting the costs between my friends was great. My favorite truck was Devilicious that served Lobster Grilled Cheese. Large chunks of good quality lobster with caramelized onions, chopped tomatoes and lots of cheddar cheese. The bread had an amazing crunch to it.
Some ethnic trucks did disappointment me. When you see a Filipino Food truck, you would expect to see Filipino people work there, not even one. So with that in mind, I didn't try it. Hopefully next year they will change some things around like the admission price. I will go back, keeping in mind AZ is not a food truck destination.