FIVE STARS! After growing up with Bagels Forever, moving away from Wisconsin, and then returning to live in Madison....I went to the building where the magic happens today. The man behind the counter, Isaac, was helpful, funny and had a welcoming smile on his face. I hope he works when we go next time! We ordered two breakfast bagels, a bakers dozen of bagels, OJ and some chips and it came to an astounding $13. Say what?!? Plus, it was the best bagel sandwich I'd ever had, especially given the price....and I still have 13 more bagels to enjoy. This place is an absolute gem and Madison is lucky to have affordable and delicious bagels that aren't grossly gigantic!