Great concept, fun selection, excellent quality. The shop is clean and bright, well stocked and maintained, in a fun location. It's run by friendly people whose passion for the brand is evident. From my previous purchase, I know that there's little to no shrinkage and it stands up well to our hard water and the dryer (but I try to hangdry my faves). I happened to stop in on a Monday and was told it's a promo day, so I received an unsolicited discount...which was fantastic because I purchased 5 items and most places wait for you to mention or ask for a discount. I am definitely a repeat customer and will shop any day of the week that I find myself downtown. Actually, I love the shorts so much that I'll be going back for more very soon!