For a free tour, we thought this was great. We had two little boys (4 & 6) and they had a good time. It starts with a short film of the history of the now 1400-person factory, and then a walk through the pretzel factory, the popcorn area, and finally the potato chip area. In the last area, they let you sample warm potato chips right off the line! Last, they give a few free samples as you leave. The gift shop was fantastic as well. They sell under-/over-filled, under-/over-seasoned bags for 50% off. My only complaint is that there weren't any overfilled chocolate-covered pretzel bags for 50% off - very disappointed! We combined with a visit to Nottingham Inn and the Nottingham County Park - both of which were fantastic as well.