The firearms here are the same price or even cheaper then "Discount Firearms". The staff that I came across were friendly and helpful. The guys behind the gun counter were helpful and took their time explaining EVERY firearm and it's "plus and minuses" that I was holding in my hand. Most gun stores in the valley treat customers like they are bugging them. Unless the customer already knows what he wants to purchase. Not here. I looked at least at ten different firearms and all my questions were answered. I like this store. Great variety in firearms. Some of the rifles were a lil higher in price, but the selection was excellent.