To me the food is bordering "institutional". It's a notch or two above Denny's. We have some 5 Star breakfast options in the area like Vincent's Bistro, and La Grande Orange. Coming soon we'll have Matt's Big Breakfast.
Quite honestly, I don't understand how a place like First Watch will survive the competition. On a positive note, the decor is quite nice and makes for a decent place to meet for a business conversation with a safe, but nothing special meal.
Sorry First Watch; I was hoping that you'd make a better addition to the neighborhood.