This Penney's has the Sephora in store. Which is cool (if a bit odd, since there's a Sephora just up the mall). They also have had extensive remodeling and the store is laid out in a very user-friendly way.
On my most recent visit, I was trying to find 4 of a particular item (for my bridesmaids) and they only had 3. The sales clerk was incredibly helpful and did her best to locate another of the item as another JCPenney location. Excellent service.