I don't get it. Yes, they have exceptional customer service, but I don't think their coffee is worth waiting in a normal line of 11-15 cars deep. It's coffee, it doesn't have a superior taste to other coffee places but I guess if you have time to kill waiting in line at least the customer service is awesome. We will go occasionally if there is a short line just to support them but again I don't get why it's worth waiting in a line 15 cars deep. Guess I'm old and have too much other stuff to get done.