When I walked into this shop and the saleswoman was wearing the exact same J. Crew dress as I was wearing, I knew I would love it. Now this wouldn't be that extraordinary except I have had that dress since 2001. It's a tiny little shop that carries those sorts of fashion/outdoorsy brands like Loue and Patagonia. Now there are a lot of places in Madison that carry those brands, but A Stone's Throw focuses on the "fashion" side of outdoorsy--which means I can look cute and be practical all at the same time. For example, I bought a Patagonia halter dress there that became my summer staple. I work with kids and wore while we made scarecrows for the garden in the morning and over my swimsuit to the pool in the afternoon and I still looked great for a night out on the town. Perfect!
And did I mention, wonderful staff.