After being a life-long chain eyecare customer (Nationwide, Lenscrafters, Eyemasters, etc), I finally decided to go with North Phoenix Eye Care because I now have vision-specific insurance, and these folks take it.
Right off the bat, everything went well: appointment was made, then, on Friday, I got a call that they had an opening the next day that I could take if I wanted. Awesome!
Show up for my appointment and my Dr, Chelsea Crandell, is just plain awesome. That perfect blend of professionalism and personality to make me feel both at-ease (which I need when somebody's holding a metal device 1" from my eyeball) and comfortable that she knows what she's doing. Every step of the way she kept me informed on what she was doing and seeing and very informative on what my options are.
I really can't recommend these folks enough. And I'm never stepping foot in a chain store again.