I think this store just had it's grand opening, so I won't say anything about the surprising lack of decor (there was none).
When you walk in the store, the smell is amazing. There are many different types of cupcakes, some in a refrigerator case and the others are on the counter. They look like something out of a strawberry shortcake fairytale. So do the girls behind the counter - they're really cute in their pink aprons (I wonder if they make guy clerks wear pink aprons too).
What about the cupcakes? Well... like I said, they look fantastic but to be honest, the one I had was somewhat dry (oh my gosh, ganache). Maybe they should offer milk at the cupcakery? The frosting was fairly good and tasted homemade, but I found I had to scrape about half of it off because it was so overwhelming. Also, they are kind of pricey at $2.50 a pop, but I suppose that it is good because the price will keep you from overindulging.
Seeing the sugary wonderland was fun, the service was good, the cupcakes are somewhat tasty, and it's cool the business is owned by a chick. But... cupcakes from a box might be a better (and cheaper) way to surprise your sweetie.