Great event for beer-lovers who want to meet brew masters/reps from nearly 100 microbreweries from all over the country. I highly, highly, highly recommend shelling out a few more dollars and get the VIP ticket, which allows you entry one hour before general admission at which time the venue space is absolutely flooded with people.
PRO--No outside food is allowed but you can go hog wild making your own pretzel necklace with whatever other "thread-able" treats that you'd enjoy.
PRO & CON--There is great live music throughout the entire event but the sound system is insanely loud and you won't be able to hold a conversation without yelling.
CON--Be prepared to wait at least 10-15 minutes for the bathroom lines, it's probably the biggest user experience issue.