I have never come across a colder less friendly gun store anywhere in the US (typically friendly like minded people who connect).
My experience... Walked in ready to buy. No welcome, hello, whatcha looking for, or can I help you from either person behind the counter. They never made positive contact with me. Browsed a minimal selection of gear, a near empty ammo table, and a starving rack of rifles. Tried to make small talk and look at pistols (maybe they'd come around), but no, nothing.
They were good enough talking to each other and short answers for me. Needless to say, no purchase was made. That was probably fine by them still. Left with no words or appreciation. I am amazed by this business model. Not remotely worth the drive down from Madison. Not even worth the drive around the corner in town.
Terrible customer experience, period.