The Disney outlet store may not have the greatest prices BUT it is definitely better than the prices at Disneyland and Disneyworld. I have been to both parks. If there is someone claiming the prices are outrageous here then they have never been to those 2 places.
And let's not kid ourselves here. It's Disney! Where are you going to find bargain basement prices for Disney products. And I'm talking about Disney licensed products.
This outlet store has decent prices for a variety of products. We just bought ornaments for $8 each if you buy 2 or more which is not bad. They are at least 2-3x more at hallmark. We also bought tshirts for our daughter which were $7 if you buy 2 or more. They were of Rapunzel, Merida and the main character in the new Frozen movie. In addition, they have up to date items too along with older items. We just saw some products for Frozen and that movie doesn't come out until the end of November. Just make sure that you shop around cause they will have some good deals here.